Kenny Chesney
Social Impact Tour Partnership
What is Propeller?

We Turn Fans Into Donors, Advocates & Activists at Scale

Propeller is the leading social impact platform connecting the world's most influential voices with causes that matter. Every entry to win requires an action that directly benefits your cause, turning superfans into committed long-term supporters.

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The Flyaway

Win a Trip to See Kenny Chesney Kick Off the Tour in Tampa

  • ✦Two tickets to Kenny Chesney's 2027 tour opener at Raymond James Stadium in Tampa
  • ✦Round-trip airfare for two and hotel accommodations
  • ✦A meet & greet with Kenny Chesney
  • ✦A VIP pre-show experience with food and drinks
  • ✦Exclusive merch package or signed memorabilia from the tour
In-Venue Activation
  • ✦Fans scan a QR code or text a keyword shown on venue screens to enter
  • ✦Winners selected live during the show and announced the same night
  • ✦Prizes include seat upgrades, meet & greets, or exclusive merch
  • ✦Light-lift for the artist team, high-impact for the cause and the fan

Proven impact: Megan Moroney's in-venue activation with Propeller raised almost $140K for St. Jude, the same cause behind this campaign.

Everyone Wins

A turnkey way to promote your tour & do massive good.

Fans Get

  • A deeper connection with the artist they love
  • A chance to win a phenomenal VIP experience: meet & greet with Kenny Chesney
  • The chance to support a cause they care about

St. Jude Gets

  • New one-time and recurring donors
  • National visibility alongside Kenny Chesney and a major paid social campaign
  • High-intent supporter leads
The Cause

St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Treatments invented at St. Jude have helped push the childhood cancer survival rate from 20 percent to more than 80 percent since it opened.

The Partnership

How It Works

Propeller Handles

  • Promotion across 4M+ Propeller platform users
  • First-party fan data collection & delivery
  • Paid promotion with national reach
  • All campaign creative & landing pages
  • Prize fulfillment: flights, hotel, event tickets
  • Winner selection, notification & logistics
  • Post-campaign reporting & analytics for St. Jude
  • Full compliance, sweepstakes legal & official rules

The Ask

  • 2 VIP tickets to the show
  • Meet & greet for winner + guest
  • Signed memorabilia or merch pack for winner
  • Social support from Kenny Chesney's channels
  • 15 to 30 sec face-to-camera video (script provided)
  • Meta Advertiser access (team-approved)
For the In-Venue Activation
  • Two day-of seat upgrades for in-venue winners
  • Venue screen access to display entry instructions

Kick Off Your Shoes and Do Some Good.

Case Studies